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George Strait is helping Wranglers promote their product.  The country star is featured in a new commercials for the jeans company. 

The 30-second spot features Strait playing a guitar, riding a horse, and tossing a lasso.  The spot, titled "Long Live Cowboys," also includes images of Trevor Brazile, a ten-time World Champion All-Around Cowboy, and footage of George and Trevor riding and roping together.  

Strait's music is also featured.  His chart-topping hit "Here For A Good Time" serves as the ad's soundtrack.