There are some foods that just aren't good for you, and you eat them knowing that. In other words: This ISN'T necessary.
Frito-Lay just released ORGANIC versions of Doritos. And also organic versions of Cheetos, Lay's, and Tostitos. But it's hard to get past the Doritos.
They're not necessarily better for you calorie-wise or health-wise . . . but if you want Doritos that were made without genetically modified corn or potentially dangerous pesticides, I guess you're the target audience. (Bloomberg)