Hasbro Just Trademarked the Scent of Play-Doh

posted by Todd Robbins -

Apparently you can trademark SMELLS. Even ones that aren't particularly good, I guess.

Hasbro just announced that it has successfully trademarked the smell of PLAY-DOH.

They described the smell as a, quote, "sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry and the natural smell of a salted, wheat-based dough." I might've gone with "yeasty, sweaty feet," but hey, whatever you say, Hasbro.

(BusinessWire)

Photo:  Getty Images

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