Last week, IHOP announced they were changing their name to IHOB. It seemed like a pretty transparent attempt to get people talking . . . and we REALLY fell for it. Social media was PACKED with guesses.
So yesterday, they announced what the "B" stands for. And the answer is . . . "burgers."
Yes, IHOP . . . sorry, IHOB . . . already has burgers on their menu. They have since 1958. But they're adding seven new "Ultimate Steakburgers," and the name change was a marketing campaign to get them some attention.
Also, if this wasn't implied, the name change to "IHOB" is only temporary.
But even though the move got IHOB a lot of attention, Wendy's managed to hijack some of it yesterday with a hell of a response to the stunt.
Someone tweeted to Wendy's, quote, "So Wendy's, you just gonna let IHOB sell burgers on your block?"
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