IHOP Reveals That Their Name Change

posted by Todd Robbins - 

Last week, IHOP announced they were changing their name to IHOB. It seemed like a pretty transparent attempt to get people talking . . . and we REALLY fell for it. Social media was PACKED with guesses.

So yesterday, they announced what the "B" stands for. And the answer is . . . "burgers."

Yes, IHOP . . . sorry, IHOB . . . already has burgers on their menu. They have since 1958. But they're adding seven new "Ultimate Steakburgers," and the name change was a marketing campaign to get them some attention.

Also, if this wasn't implied, the name change to "IHOB" is only temporary.

But even though the move got IHOB a lot of attention, Wendy's managed to hijack some of it yesterday with a hell of a response to the stunt.

Someone tweeted to Wendy's, quote, "So Wendy's, you just gonna let IHOB sell burgers on your block?"

And Wendy's responded, quote, "Not really afraid of the burgers from a place that decided pancakes were too hard." That's . . . a really good line. (CNN Money / USA Today / Today)

Photo:  Getty Images

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